The Elite study program “Honours am Degree in Technology Management“ at the Center for Digital Technology and Management (CDTM) consists of complementary courses that contain the complete “Innovation Cycle”. This includes a Trend-Seminar, a course on product development just as well as a course on market strategy, electives and a stay abroad.
Within the 7 weeks full-time “Trend Seminar”-course students learn how the business environment in a certain industry may develop in the future by analyzing trends, describing future scenarios and developing promising business ideas in cooperation with industry partners. In the course “Managing Product Development“ students develop a prototype and product or service vision in small interdisciplinary teams. Together with an industry partner students will be guided through the product development cycle in 12 weeks: from problem definition and ideation to prototyping and agile development. In the end students present their prototypes during a demo day. Within the market strategy course, the “Entrepreneurship Laboratory”, teams of students work on business challenges presented by project partners, ranging from pricing over marketing to company strategy. Optional subjects round off these core courses and complement the program with a variety of additional topics.