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Art Video Games: Ritual Communication of Feelings in the Digital Era

by Carlos Mauricio Castaño Díaz and Worawach Tungjitcharoen (18.06.2015)

Carlos Mauricio Castaño Díaz studied on "Art Video Games: Ritual Communication of Feelings in the Digital Era".  The paper was originally a research conducted during his Masters at the University of Copenhagen and was published at the beginning of the present year.

[Bildunterschrift / Subline]: © Tale of Tales

His study conducted analytical and semiexperimental research with the purpose of testing if art video games serve as a form of transmission of social representations and feelings. Accordingly, a free-association questionnaire was used after participants played the game The Graveyard.

The associative method was paired with item hierarchization and clustering techniques using a structural approach. The data were analyzed using mixed methods (frequency analysis, semantic weight, and categorical clustering). Additionally, a cluster analysis was conducted to determine connections between representations.

Afterward, categories were compared with the representations the game designers wanted to transmit to the players. The results of the research confirmed the possibility of accessing people’s social representations using a video game as stimulus. Cluster analyses depicted that these representations were emotionally linked and socially shared among the players without regard to age or gender. The relation with the designers’ representations about the game was found to be not significant.

The original publication can be found here.



Scientific Career
  • * M.A., Cognition and Communication, University of Copenhagen. Denmark
  • * Psychologist, University of Antioquia. Colombia.

Selected Publications
  • * Diaz, C. & Tungjitcharoen, W. (2015). Art Video Games: Ritual Communication of Feelings in the Digital Era. Games and Culture, 10(1), 3-34. DOI: 10.1177/1555412014557543
  • * Castaño, D., C.M. (2013). Defining and characterizing the concept of Internet Meme. Revista CES Psicología, 6(2),82-104
  • * Chaves, L. y Castaño, C. (2008). Validación de las escalas de evaluación negativa, ansiedad social y temor a la evaluación negativa en población colombiana. Acta Colombiana de Psicología 11(2), 65-76